The Influence of Hip-Hop Culture | Rules To Th!s Shit

What started as a small party scene in the Bronx 40 years ago has grown into a multi-billion-dollar juggernaut industry. Hip-hop is now the number-one-selling music genre in the world. And the road it has taken hasn’t always been smooth. Our cast takes us on a journey from hip-hop’s infancy all the way to its current state as a global superpower.

As part of Complex's Get Money initiative, the eight-part series "Rules to This Sh*t" covers the trials and tribulations of embarking on a rap career, with words of wisdom from Common, N.O.R.E., Too $hort, the late Nipsey Hussle, and more.


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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.