why every brand feels like a cult now

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in today’s video, we’re talking about overconsumption, influencer culture & why brands - yes, even your favourite ones like #rhode - are starting to feel a little bit… cult-like

what looks like people “going crazy” over lip balms and pop-ups isn’t just random behaviour, but something much more structured: the way brands sell identity, community & belonging in a time where a lot of people feel like they’re lacking exactly that

why does buying things feel so personal now? why does it feel like you’re not just purchasing a product, but becoming a version of yourself? and why are so many of us so easily pulled into it?
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🍿 timestamps:
0:00 - overconsumption is out of control
1:25 - the rhode pop up disaster
3:48 - brands are basically cults now
7:16 - hailey bieber & the cult playbook of modern marketing
13:28 - when overconsumption feels like identity
18:58 - final thoughts
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🎥 more videos:
why Americans can't cancel influencers: https://www.youtube.com/watch?v=tL6MZvVrzG0&list=PLI_Twh3p53U-Do_xGBd2HgMk2PVq7gDB9&index=1
our obsession with aging & beauty: https://www.youtube.com/watch?v=ptCiPEd66ng&list=PLI_Twh3p53U-MnKnlvqfeAaa0C6KxSqyB&index=1&t=339s
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🗞️ sources:
Cultish by Amanda Montell
To Have or to Be? by Erich Fromm
https://www.bbc.com/worklife/article/20230815-why-some-brands-reach-cult-status
https://www.matterofform.com/news/articles/irrational-loyalty-the-alchemy-of-a-cult-brand
https://www.vox.com/culture/24055466/hailey-bieber-baldwin-clean-girl-rhode-explained
https://time.com/collection/time100-most-influential-companies/2026/rhode/
https://hankamer.baylor.edu/person/claudio-alvarez
https://amandamontell.com/
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title inspo: @ashleyaviola
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alternative titles for the algo:
Why Every Brand Feels Like a Cult Now
The Cult of Consumerism
You’re Not Buying Products - You’re Joining a Cult
How Brands Became Modern-Day Cults
The Rise of Cult-Like Consumerism
You’re Not a Customer - You’re in a Cult
I Have Bad News… You Might Be in a Cult
Buying Slop is the New Personality Now
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🎨 eyelook:
anastasia beverly hills norvina pallete shade "incense"
glamshop turbo glow in the shade "steroid"
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thanks for watching and have a good one! xx