Why Klarna Is Selling Phone Plans Now

Klarna launching a phone plan isn't as random as it looks.

wait, actually… i don't think brands are trying to sell us more products anymore. i think they're trying to become part of our everyday routine.

that's why Klarna, Apple, Amazon, and Uber keep expanding into new categories.

one more service. one more recurring payment. one more reason not to leave.

comment WORK if you want to see how we build brands around shifts like this.

#klarna #phoneplan #branding #brandstrategy #consumerbehavior #marketing #businessstrategy #fintech