Digital Marketing 101 (A Beginner’s Guide To Marketing In 2026)

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0:00 - Why Digital Marketing Is Simpler Than It Seems
0:50 - Digital Marketing vs. Traditional Marketing
3:14 - Strategy vs. Tactics (Marketing Master Plan Overview)
3:46 - Step 1: Model – Building a Profitable Business
4:20 - Step 2: Market – Defining Your Ideal Customer
5:02 - Step 3: Message – Speaking Directly to Your Audience
5:22 - Step 4: Media – Choosing the Right Platforms
5:57 - Step 5: Machine – Building a Marketing Funnel
7:17 - Tactics Explained – How to Play the Marketing Game
8:00 - Organic Marketing vs. Paid Marketing
9:46 - Direct Response Marketing vs. Brand Awareness Marketing
12:18 - Search Marketing vs. Discovery Marketing
14:28 - Marketing Products vs. Marketing Services
17:14 - B2B Marketing vs B2C Marketing