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McKinsey Case Study: Beer Brand Profitability
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*McKinsey Case Study / McKinsey Case Interview Example*
Our client has been in the beer industry for nearly 90 years. The company’s original focus was on the artisan beer market, but over time they expanded their product line to become a multi-million-dollar business with less than 5% of sales from artisan beer.
The beer market in the US, which is the relevant market, has been decreasing by 2% over the last 20 years, and our client’s beer brand has been declining at the same rate.
Despite having a strong passion for the beer brand, the company has not paid much attention to it in recent years. However, events last year brought the company’s focus back to their beer brand, which saw a decline of 15% despite selling 10 million bottles, while the market declined by only 2%.
Our client wants to understand what happened and how to grow the brand back without lowering profits.
Can you solve this McKinsey case? Join Ed and Jenny Rae to find out!
Subscribe for more case examples: https://www.youtube.com/@Managementconsulted?sub_confirmation=1
*Additional Resources:*
⚑ Purchase the Black Belt case prep program for 8+ hours of 1:1 coaching with an MBB coach - spots are limited https://managementconsulted.com/black-belt/?utm_campaign=20250425-mckinsey-case-beer-brand-profitability&utm_medium=video&utm_source=youtube
⚑ Unlock top consulting opportunities on the Management Consulted Job Board https://jobs.managementconsulted.com/?utm_campaign=20250425-mckinsey-case-beer-brand-profitability&utm_medium=video&utm_source=youtube
⚑ Email our team (team@managementconsulted.com) with questions or feedback
Subscribe to our channel: https://www.youtube.com/@Managementconsulted?sub_confirmation=1
Our client has been in the beer industry for nearly 90 years. The company’s original focus was on the artisan beer market, but over time they expanded their product line to become a multi-million-dollar business with less than 5% of sales from artisan beer.
The beer market in the US, which is the relevant market, has been decreasing by 2% over the last 20 years, and our client’s beer brand has been declining at the same rate.
Despite having a strong passion for the beer brand, the company has not paid much attention to it in recent years. However, events last year brought the company’s focus back to their beer brand, which saw a decline of 15% despite selling 10 million bottles, while the market declined by only 2%.
Our client wants to understand what happened and how to grow the brand back without lowering profits.
Can you solve this McKinsey case? Join Ed and Jenny Rae to find out!
Subscribe for more case examples: https://www.youtube.com/@Managementconsulted?sub_confirmation=1
*Additional Resources:*
⚑ Purchase the Black Belt case prep program for 8+ hours of 1:1 coaching with an MBB coach - spots are limited https://managementconsulted.com/black-belt/?utm_campaign=20250425-mckinsey-case-beer-brand-profitability&utm_medium=video&utm_source=youtube
⚑ Unlock top consulting opportunities on the Management Consulted Job Board https://jobs.managementconsulted.com/?utm_campaign=20250425-mckinsey-case-beer-brand-profitability&utm_medium=video&utm_source=youtube
⚑ Email our team (team@managementconsulted.com) with questions or feedback
Subscribe to our channel: https://www.youtube.com/@Managementconsulted?sub_confirmation=1
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