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How I Brought My First Product to Market - Idea to Small Business

Noam Aizenberg 435,398 views 16,140 likes 53:03
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53:03Length
435,398Views
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This is the FULL story of how I built a hardware product from scratch for my TMJ Disorder
📦 Fresh out of college to idea to Small Business - Step by Step

This is the real behind-the-scenes story of how I brought my first product—myTMJ Pen—to market. No investors. No co-founders. No experience. Just chronic jaw pain, 190 prototypes, $40,000 spent, and many many hours of engineering and learning.

👉 In this video, I share:

How I went from jaw pain to quitting my 9-5

How I designed my first PCB (as a mechanical engineer)

How I scaled production + marketing to $50K/month

The startup mistakes I made along the way

What it’s really like to bootstrap your first product

My take on patents, manufacturing, FDA regulations, and building an audience from scratch

Whether you're into product design, hardware startups, or just want a brutally honest look at what it takes to launch something from your bedroom—this is the video I wish I had when I started.

🔧 Product: myTMJ Pen - A heated massager for jaw pain (TMJ Disorder)

🕸️ Link: mytmjrelief.com

📍 Built completely in-house: 3D printed casings, hand-assembled, and shipped from my tiny apartment-factory
💸 Launched with no funding, no experience, just social media, preorders, and a lot of hustle

👇 Resources Mentioned

JLCPCB $2 for 1-8 layer PCB: https://jlcpcb.com/?from=noam

PCB Design Tutorials using EasyEDA:
https://www.youtube.com/watch?v=utBQqcuOt9U
https://www.youtube.com/watch?v=35YuILUlfGs

Circuit Design Tutorials:
https://www.youtube.com/playlist?list=PLWv9VM947MKgGV1yrfwsdW51kliYrVMBo
https://www.youtube.com/watch?v=uXr4lXYjXuU&t=1543s

Favorite Podcasts: My First Million, How I Built This, Acquired, Founders

Got questions about building your own product? Drop a comment—I reply to all of them. 🙏
Don't forget to like + subscribe if you want to follow the journey.

For daily updates, check out the Instagram: https://www.instagram.com/mytmjrelief/

#HardwareStartup #ProductDesign #PCBDesign #TMJRelief #Entrepreneurship #myTMJPen #Kickstarter #Bootstrapped #SmallBusiness #engineering #TMJ #PCB #circuit #mechanical #CAD #IndustrialDesign #ecommerce #shopify #business #smallbusiness

00:00 Intro
01:03 Actually How it All Started
05:35 A Genius Idea!
08:11 WTF is a PCB?
13:40 I Made a LOT of Mistakes
20:51 Designing the Physical Product?
29:43 Setting Up the Business
34:16 Concepts of a Business Plan
37:24 Time to ship, baby!
39:17 Go All In
42:09 The FDA
49:10 Ramping Things Up
52:14: The Future
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