The recession has finally hit the influencer economy

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Time Stamps
00:00 - intro
02:02 - the spending spiral
09:38 - Chime
11:29 - ad, partner, sponsored
21:05 - burn it to the ground
30:36 - final thoughts

References & Resources
Instagram vs. reality: influencers expose the secret debt lurking behind designer outfits and glamorous vacations https://fortune.com/2023/11/05/influencer-financial-struggles-debt-savings/
Many Influencers Struggle Financially Despite Online Fame https://www.inc.com/bruce-crumley/many-influencers-struggle-financially-despite-online-fame.html
‘There are too many creators’ https://digiday.com/marketing/there-are-too-many-creators-confessions-of-a-creator-going-back-to-a-9-to-5-for-the-stability/
With Talk of a Recession, Content Creators Worry About the Future of Brand Partnerships https://dot.la/influencers-recession-2658683459.html
Social-Media Influencers Aren’t Getting Rich—They’re Barely Getting By https://www.wsj.com/tech/social-media-influencers-arent-getting-richtheyre-barely-getting-by-71e0aad3
Influencer Burnout Is on the Rise. https://www.wired.com/story/influencer-burnout-mental-health-service-creativecare/
The Creator Economy’s Reach Recession https://scalablepod.com/p/the-creator-economy-s-reach-recession
TikTok Algorithm Shift Sparks Creator Backlash Over Social Platform Algorithm Reach https://www.remio.ai/post/tiktok-algorithm-shift-sparks-creator-backlash-over-social-platform-algorithm-reach
TikTok’s U.S. ownership shift raises creator concerns over algorithm changes
https://digiday.com/marketing/tiktoks-u-s-ownership-shift-raises-creator-concerns-over-algorithm-changes/

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Email: hello@embersash.com
Business Inquiries: ashleyembers@sparkmedia.la

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#influencers #recession #outoftouch #videoessay #motherhoodinprogress

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