Meta Sales Campaign Tutorial 2026: Facebook Ads Step-by-Step

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In this Meta Sales Campaign tutorial, I’ll show you how to set up Facebook and Instagram Sales Ads in 2026, step by step.
If you want customers to actually purchase products through your website, the Sales objective is normally where you should be starting.

Unlike Traffic or Awareness campaigns, a Meta Sales campaign is designed to optimise towards people who are more likely to complete valuable actions such as adding products to cart, starting checkout and ultimately making a purchase.

In this video, I cover everything from beginner setup through to more advanced Meta Ads strategies, including:

- When to use a Meta Sales campaign
- Sales campaigns vs Traffic and Awareness campaigns
- How to create a Sales campaign in Meta Ads Manager
- Campaign budget vs ad set budget
- Why consolidating your Meta Ads budget can improve performance
- New customer acquisition settings
- Website conversion settings
- Maximising conversions vs maximising conversion value
- How to optimise Meta Ads for higher-value products
- Choosing your Meta Pixel and conversion event
- Purchase vs Add to Cart vs Initiate Checkout optimisation
- Understanding the Meta Ads learning phase
- Standard vs incremental attribution
- Seven-day click and one-day view attribution
- Broad audience targeting in 2026
- Advantage+ placements
- Using Partnership Ads in Sales campaigns
- Using Meta Catalog Ads and product feeds
- Shopify and WooCommerce product catalogs
- Dynamic product advertising
- New Meta Ads features and optimisation options

I also explain why simply generating more conversions isn’t always the best strategy.

If your ecommerce store sells a mixture of low-value and high-value products, Meta can sometimes optimise heavily towards the easiest purchases rather than the products that actually generate the most revenue or margin.

That’s where conversion value optimisation can become particularly useful.

We’ll also look at attribution, broad targeting, placements, influencer Partnership Ads and Meta Catalog Ads so you can understand how all the different parts of a modern Sales campaign work together.

If you’re looking for a complete Meta Sales Campaign or Facebook Ads Sales tutorial for 2026, this walkthrough will take you through the setup from campaign creation through to the final ad.

Chapters:

00:00 – Meta Sales Campaign Tutorial 2026
00:48 – When Should You Use a Sales Campaign?
01:49 – Setting Up a Meta Sales Campaign
02:14 – Campaign Budget vs Ad Set Budget
03:22 – New Customer Acquisition Settings
04:28 – Conversion Settings & Performance Goals
04:45 – Maximise Conversions vs Conversion Value
05:58 – Pixel, Purchase Events & Learning Phase
06:38 – Meta Ads Attribution Settings
08:16 – Audience Targeting & Placements
08:44 – Partnership Ads for Sales Campaigns
09:06 – Meta Catalog Ads & Product Feeds
10:33 – Building Your Meta Sales Ad

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