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Digital Marketing 101 (A Beginner's Guide To Marketing In 2026)

Adam Erhart 21,490 views 475 likes 22:34
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0:00 - The Digital Marketing Basics That Actually Matter
0:46 - Why Digital Marketing Changed the Game
1:53 - The $25,000 Marketing Mistake That Changed Everything
3:24 - Digital Marketing’s Biggest Advantages
4:11 - Why Strategy Matters More Than the Platform
4:34 - Strategy vs. Tactics: The Difference That Changes Everything
5:12 - Adam Erhart’s Marketing Masterplan™
5:20 - Step 1 [MODEL]: Build the Right Business Model
5:43 - Step 2 [MARKET]: Find Your Ideal Customer
6:46 - Step 3 [MESSAGE]: Create a Message That Makes Customers Feel Understood
7:25 - Step 4 [MEDIA]: Choose the Right Marketing Channels
8:57 - Step 5 [MACHINE]: Build a Marketing Machine That Generates Customers
10:07 - Strategy vs. Tactics in the Real World
10:36 - Organic vs. Paid Marketing: Which Should You Use?
12:28 - When to Use Organic Content vs. Paid Ads
12:44 - Direct Response vs. Brand Awareness
14:31 - The Biggest Brand Awareness Mistake
15:13 - Search vs. Discovery Marketing
16:01 - SEO, Paid Search & AI Search Optimization
17:19 - Why Products and Services Need Different Marketing
18:09 - How to Market Products: Features vs. Benefits
18:52 - How to Market Services: Sell the Transformation
19:54 - B2B vs. B2C Marketing
21:13 - The Complete Digital Marketing Framework
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